Sarah leads strategic planning at the agency. Her meticulous understanding of consumer behaviors and cultural insights is woven into every brand touchpoint. Her experience spans many categories, including CPG, retail, automotive, healthcare, and technology. She has had the opportunity to work on many top brands such as Subaru, Marlboro, JCPenney, One-A-Day, and Tropicana.

Outside of work Sarah is a Docent for the Chicago Architecture Foundation where she helps to further their mission "to inspire people why design matters." As a planner, she loves to geek out on how culture and historical factors impact architectural evolution.

Did you Know?

She despises bananas more than any other food--including liverShe is a Caribbean fanatic: 19 islands and countingShe won a blue ribbon at the Iowa State Fair for her family's dried corn recipe