Branches are the revenue-generating engine of the QPS machine. To forge an emotional connection with job applicants, MK developed posters, signage and video assets that reinforce the fundamental dignity of work.
With more than a quarter billion dollars in revenue, QPS Employment Group is one of the nation’s largest staffing services, and holds a dominant position in the Midwest. Working in close collaboration with senior leadership, as well as front-line employees at every level, MK developed a comprehensive brand platform and cohesive visual identity for QPS that’s now being leveraged throughout their network of local branches.
MK simplified, redesigned and rewrote QPS sales materials, and repackaged them as a unified, high-impact business tool.