One of the more eagerly anticipated events of the Milwaukee summer is the annual Tomato Romp, a raucous affair which can best be described as one part Bloody Mary competition, one part rotten tomato fight and two parts fun. theeastside.org asked us to develop a new brand identity as well as all promotional materials for the event. MSK’s award-winning campaign included posters, coasters, outdoor, web films and guerilla tactics, and increased attendance and participation by more than 20%.

tomato-romp

GUERILLA STICKERS & COASTERS

We distributed letter-pressed coasters to bars participating in the Bloody Mary Competition and planted transparent stickers across the city to promote the events.

DISGUISE

Trying their best to escape their imminent demise, two tomatoes get a little touchy about each other’s costume.

tomato-romp-poster

POSTER

Letter-pressed posters were create to promote both events.

NERVOUS

With the tomato fight fast approaching, two tomatoes try to keep their cool.